ID: com.app_thecampaign.layout
Version: 1.0.1
Size: 7.3 Mb
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The Campaign Details
The "Life Comes at You Fast" spill. Nationwide Insurance had terrific product awareness, but the company was struggling to boost awareness of its financial-planning products. Marketing agency TM Advertising decided to blended blunt truth with subtle humor. The landmark advertisement for the campaign was installed in Nationwide's hometown of Columbus, Ohio, where a banner depicted a spilled paint bucket with paint dripping down the side of the building into the parking lot below. The eye-catching outdoor promotion not only had a tendency to stop traffic, but also garnered awards. Since the campaign, Nationwide's company profits have grown from $100 to more than $2 billion in 2006.Download The Campaign 1.0.1 APK
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